Our Work
With a $1.4 billion budget and locations in more than 120 countries around the world, Catholic Relief Services is one of the largest humanitarian organizations in the world. For nearly a dozen years, I served as vice president of Marketing & Communications for the agency. In this role, I increased awareness of the organization to US audiences, drove engagement by attracting advocates, donors, and other constituents. During this time, I developed and distributed two new brand books for our 8,000 staff members; launched new websites that generated more than four million unique visitors a year; developed a media relations program that generated an average of 5,000 media placements per year; oversaw a five channel social media program with more than a million followers. Additionally, I helped build and implement major special events such as the agency’s 75th anniversary. I managed numerous crisis communications campaigns during scandals and emergencies such as hurricanes, earthquakes and war. Over the years, I hosted delegations to more than 20 countries around the world for Bishops, donors, board members and media.
Over 10 years, I helped provide strategic communications support for Travelers, one of the largest and most recognized
insurance brands in the world. During this time, I launched several first-to-marketing products such as Wedding
Insurance and helped brand the EDGE program, which provides educational opportunities for low-income students in
the Hartford region. My work on the Travelers Technology Survey report garnered international media coverage and
won a national public relations award. In addition, I provided media training and messaging support for more than 50
executive leaders through the organization and prepped them for speaking engagements. I also participated in the
national Risk & Insurance Management Society conference for 11 years, where I helped created booths, arranged on-
site media interviews, provide daily reports to media, briefed executive on their speaking events, and created and
pitched sessions to organizers for Travelers staff.
Through aggressive media relations, creative social media campaigns and a series of national speaking engagements, I used the results of an independent study to describe the financial challenges parents have raising children with disabilities. Our campaign promoted MetDESK (Division of Estate Planning for Special Kids) and the importance of financial planning for children with special needs. Media coverage included a New York City press conference, media
tour and included USA Today, Forbes, New York Times and thousands of other key placements.
Susquehanna is a regional bank with a proud history of community support in the cities it serves. I helped highlight the
bank’s strong community relations support and participation in parades and festivals, local business programs,
community fundraisers, schools and educations programs and non-profits and charities. I partnered with the bank to
promote this work through an aggressive media relations program, as well as social media channels including a blog,
Facebook, Twitter and YouTube channels. The public relations work attracted new bank customers and improved public
perceptions of the bank as a dedicated community supporter and business partner.
Disabilities Right Network is one largest networks in the country to provide legal services for people with disabilities.
Over the years, I led a number of advocacy campaigns to shed the light on accessibility for people with disabilities, as
well as seclusion and restraint issues at mental health facilities. This included press conferences, op-eds, byline articles,
TV interviews. The coverage led to hearings on the hill, numerous legal changes that advocated for people with
disabilities and new funding sources for the organization.
The Peace Corps sends trained Americans to serve for two-year stints in more than 138 countries around the world.
These volunteers work in villages, towns and cities helping to support people in their host countries. I helped tell their
global stories to national media, hosted anniversary events, took volunteers and country directors on media tours,
orchestrated special events with national leadership, helped produced collateral pieces, wrote website copy and
published several stories in books. Widespread coverage and outreach generated interest in the organization, helped
recruitment efforts and ensured bi-partisan support.